New Look has launched first mobile site

Retail giants New Look have launch a new site which is integrated with the retailer’s existing ecommerce platform and lets users purchase items via their mobile phones, with one-click purchase for registered users.

The site, which was designed and built by mobile specialist agency MIG, uses HTML5, which lets users zoom in and out of items and minimises the number of page refreshes it takes to view different items. As a user, you can also browse items by category and share what items they’re interested in through links to social media pages.

Dom McBrien, New Look’s ecommerce director, said, “Research suggests that in 2012 access to the internet via smartphones will supersede the desktop PC. As a result, we’re launching a market-leading mobile site.”

Matt Cockett, MIG’s commercial director, said, “Like many retailers, New Look is seeing a daily increase in shoppers viewing its website via a mobile device. Now it can give consumers choice of ordering what they want, how they want and wherever they want.”